Improve your Sales with Add-On
There are many ways that a store can increase their sales. The simplest way and maybe the easiest to track is Add-On Items.
But what is a good Add-On item to offer? I’m Glad you asked!
The most effective Add-On items tend to be two things: Small and Inexpensive.
Let’s break down the benefits of each of these.
- Small – Customers tend to be more receptive to smaller items because they don’t put the psychological burden of carrying more “stuff” on their minds. The best size determiner when choosing an Add-On item – Can it be added to a customer’s bag without having to go up a bag size? This is also helpful for your sales team because once the Add-On item is in the bag the customer is less likely to change their mind about the additional purchase – A best practice is to have the item in your hand when you offer it and get it in the bag as soon as the customer says yes.
- Inexpensive – This one is important because you want to make sure that the Add-On item isn’t going to end up costing the customer more than the initial sale. Too Often I see an Add-On item priced around $10 when the average sale is only $8. Situations like this have the potential of killing the total sale.
Here are some examples from the Lumen Mundi collection that work as great add on items.
- Pocket tokens – These are great Add-On items that you can keep close to the register with one of our 12 bin Counter Displays. The majority of the collection retails around $1.50-$2.00 and can be dropped in a bag without any effort at all!
- Finger Rosaries – These are also great Add-On items which retail between $1.50-$2.00. They are small and Pocket sized, and make great items that a customer can give as a gift or keep for themselves.
- Small Holy Water Bottles – Our collection of 2-1/4 inch Holy water Bottles Retail between $3.00-$5.00 – They fit will into any size bag and can also be stored easily close to the register.
- 3 inch Mini Statues – Our Mini Statues have adhesive bottoms and Retail for $6.00 they are beautifully detailed Silver tone statues that are great for both self and as a gift.